True Billable Hours
1,470hrs/yr
49 weeks × 40 hrs − 25% admin.
Charge What The Work Is Worth
Calculate your true minimum hourly, day, and project rates by factoring in taxes, unpaid admin time, and business expenses.
Free calculator. Runs locally in your browser. Your financial data never leaves your device.
Start from a common freelance profile, then edit the income goals and expense settings to match your actual business.
This is the money that has to walk through the door every year for the business to make sense. Be honest — optimistic inputs produce rates that starve you.
What you actually want in your personal account after taxes.
Software, hosting, insurance, marketing, gear. Add 10% if you are guessing.
Includes the 15.3% self-employment tax. 25–30% is a common planning range — confirm with a CPA.
No employer match anymore. Quote real premiums, not hopes.
This is where most freelancers lie to themselves. You are not selling 40 hours a week. Nobody is.
You were an employee once. You know vacation happens. Budget for it.
You will not be billing clients 40 hours a week. You need time for invoicing, emails, proposals, and marketing. 25% is realistic; 15% is a dream.
Results update automatically as you type. Saving keeps your numbers on this device only. Estimates are not tax, legal, or financial advice.
Enter your numbers to see the verdict.
True Billable Hours
1,470hrs/yr
49 weeks × 40 hrs − 25% admin.
Total Revenue Required
$76,000
Income + expenses + taxes + benefits.
Minimum Hourly Rate
$52/hr
Survival rate. Never quote it for projects.
Target Hourly Rate
$62/hr
Minimum + 20% buffer for scope creep & unpaid pitches.
Day Rate
$496/day
Target rate × 8 hrs — for workshops & embedded days.
Monthly Retainer Equivalent
$6,333/mo
One retainer client covering your whole year.
Notes & Checks
Five setup moves that take a weekend and save you months of pain. Skip them and you will learn each one the expensive way.
Home office and admin essentials for a professional solo operation. Essentials first; the optional gear earns its keep within a few months.
Here is the arithmetic that ruins new freelancers. You plan around 40 billable hours a week, because that is what a salary job felt like. Then real life shows up: an hour of email before breakfast, a proposal that eats an afternoon, a 45-minute discovery call with a prospect who ghosts you, invoicing, chasing the invoice, posting something on LinkedIn so the pipeline does not die. That is a full day a week, easy, and nobody sends a purchase order for it.
So the honest math looks like this: 52 weeks minus 3 weeks of vacation and sick days gives you 49 working weeks. At 40 hours that is 1,960 hours, and once you carve out 25% for unpaid admin you are left with roughly 1,470 hours you can actually bill. Price your services on 2,080 hours — the number a salary converts to — and you have quietly promised clients 40% more of your life than you have. The extra hours you will find, but they come out of evenings, and that is how burnout sneaks in around month eight. Buy back small pockets of that admin time where you can — even sorting next week’s lunches with our meal prep macro calculator hands you an hour a week you can bill instead.
On a W-2 you paid half of Social Security and Medicare and never thought about it, because your employer quietly paid the other half. Self-employed, you are both halves. That is the 15.3% self-employment tax, and it lands on top of your regular income tax, which is why a 25–30% combined set-aside is a sane planning number and not paranoia. Your state wants its cut too, and it does not care that your income is lumpy.
The mechanic that saves freelancers is boring and non-negotiable: every single payment that clears gets 25–30% moved into a separate tax savings account the same day, and you pay quarterly estimated taxes in April, June, September, and January. Skip the quarterlies and the IRS adds penalties on top of the bill you were already dreading. Also budget the things an employer used to cover — health insurance, retirement, the laptop that dies the week of a launch. And protect the machine that earns all of this: a desk-bound life needs movement, and our home gym layout planner shows what fits in the corner you are currently using for box storage.
Hourly pricing is honest but it punishes you for getting good. The faster you work, the less you earn, which is a strange incentive structure for a professional. Use it while you are still learning how long your work actually takes — usually your first handful of projects. Day rates fix a different problem: workshops, audits, and embedded consulting days where the client is buying your attention, not a deliverable. Day rate is simply your target hourly times eight, which is what this calculator outputs.
Value-based pricing is the endgame: charging for the outcome instead of the clock. A migration that prevents a week of downtime is worth more than its hours, and pricing it by the hour donates that difference. The practical path is hourly while you learn, project pricing once you can estimate within 20%, and value pricing once you can prove results. Makers hit this same fork when they start selling physical products instead of services — our 3D printing profit calculator runs the per-unit version of this exact conversation.
Scope creep is not a villain story. Most clients are not scheming; they just think of new things, and “can you also…” feels small when they say it. Twenty smalls later you have delivered a project and a half for the price of one, and you are the one who agreed to each piece. The fix happens before kickoff, not after: the contract lists deliverables, caps revisions at a number, and states what extra work costs — rate and turnaround, in writing.
Then when the “can you also” arrives, you have a script that keeps everyone smiling: “Happy to add that. It falls outside the current scope, so it would be another $600 and about three days — want me to send a change order?” That sentence saves relationships because it is not a refusal; it is a price tag. Clients respect fences that were visible from day one. They only resent fences that appear after they have already walked past where the price used to be.
Projects die. Budgets get frozen, stakeholders change their minds, a client’s company gets acquired mid-engagement. None of that is your fault, and all of it costs you the same: the hours you already spent, plus the calendar weeks you blocked off and turned down other work for. A kill fee — typically 25–50% of the project fee, owed if the client cancels — is what turns a disaster into an inconvenience.
Pair it with a 30–50% deposit collected before work starts and cancellations stop being scary: the deposit covers the first stretch of work, the kill fee covers the cancellation, and your calendar recovers with rent still paid. One clause, one paragraph, negotiated once at signing. The freelancers who resist adding it are almost always the ones who have never been cancelled on in week two of a five-figure project. That lesson costs more than any lawyer’s contract review.
Start from the income you need to live on, run it through the billable-hours math above, and treat the minimum rate as your floor. For your first two or three clients only, you may trade a modest discount for a written testimonial and portfolio rights — with an explicit end date on the discount. Then raise to your real rate. Chronic underpricing is a hole most freelancers spend years climbing out of.
Your call, but never work for free. Free work gets deprioritized by the client, resented by you, and sets the anchor for every future ask. If you want to help, offer a one-time 10–20% friends-and-family discount, put it in writing with a normal scope, and state plainly that standard rates apply next time.
Common legitimate deductions: software subscriptions, hosting, equipment, the business percentage of your home office and internet, health insurance premiums, retirement contributions, and professional services like accounting. Keep every receipt and confirm specifics with a CPA. A deduction is a real business cost — not a way to subsidize your lifestyle and hope nobody asks.
Short, written, 30–60 days of notice, and no apologizing: “Starting [date], my rate moves to $X. Current projects stay at the old rate.” Optionally grandfather long-term clients on the old rate through one final project. Clients accept calm, scheduled increases far more gracefully than surprise ones — and the ones who leave over a fair increase were subsidizing you with your own labor.
Hourly while you are learning your speed. Project pricing once you can estimate within about 20% — but only if the contract caps revisions and defines scope. A fixed fee with unlimited revisions is the worst hourly rate you will ever earn. Many freelancers settle on project pricing for defined deliverables and hourly for open-ended support.
Prevention first: 30–50% upfront, late fees written into the contract, and an automatic work stoppage when an invoice passes 15 days late. If they truly refuse, send a final written notice, then consider small claims court or a collections agency. For small amounts, write it off as tuition and fire the client permanently. Your contract is the only employee who works for free — make it strict.
A kill fee is a cancellation charge, typically 25–50% of the project fee, owed when a client walks away mid-project. Without one, a cancellation costs you every hour already worked plus the calendar space you reserved. With one, a dead project still pays rent. Combine it with an upfront deposit and cancellations stop being emergencies.
Three to six months of personal living expenses, parked in a separate business savings account you never raid in good months. Freelance income is lumpy; the buffer is what lets you decline bad clients, survive a dry quarter, and raise rates without panic. It is the difference between running a business and being hostage to the next invoice.
We’re building optional Pro features for freelancers scaling past the first client. Everything on this page stays free.